Craftivism: a form of activism typically incorporating elements of anti-capitalism, environmentalism, solidarity, or third-wave feminism, that is centered on practices of craft or traditionally, “domestic arts”.

Cultural Materialism: a theoretical framework and research method for examining the relationships between the physical and economic aspects of production and built society, social organization and social relations, and the values, beliefs, and worldviews that predominate that society

Identity: the qualities, beliefs, personality, looks and/or expressions that make a person (self-identity) or group (particular social category or social group).

Invitational Rhetoric: proposed, one grounded in the feminist principles of equality, immanent value, and self‐determination. Its purpose is to offer an invitation to understanding, and its communicative modes are the offering of perspectives and the creation of the external conditions of safety, value, and freedom.

Multimodal discourse analysis: names a range of approaches to studying social interaction and meaning as multimodal, that is, produced with and through multiple modes. However, multimodal discourse analysis is not about identifying and studying modes as isolated but rather about understanding the world as multimodal.

Pathos: a quality that evokes pity or sadness

Personal Reinvention: recreating, starting over, making oneself better; self-improvement

Semantics: The study of meanings

Semiotics: The study of signs and symbols

Social constructionism: is a theory of knowledge in sociology and communication theory that examines the development of jointly constructed understandings of the world that form the basis for shared assumptions about reality.

Style: in the traditional canon of rhetoric and means the manipulation of language for rhetorical effect.

Systemic-functional theory: enables us to locate any interpretation within a particular metafiction and at a particular rank; it looks at grammar and semantics